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Public Relations IS your Relationship with the Public.

Definita creates and perfects this relationship so you can be the business star you were created to be.

Gain raving fans.

Grow your sales.


Definita's Programs To Define Your Public Relationship


Create your PR plan with this step-by-step guide.

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VIP Program

A PR partner who manages your communications efforts.

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PR Coaching

Personalized coaching to help you achieve your PR goals.

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Make Public Relations Your

Top Sales Lead Generator


Definita Publicity

Definita is dedicated to its clients and communicating their impact. In partnership with you, we create your ideal message to reach your ideal client. We showcase what problems you solve and what makes you the absolute best at what you do. Through our years of building relationships with media and community partners and ongoing dedication to perfecting our public relations craft, Definita is the ideal firm to lead your communication efforts.
Run by a spunky blond with a heart of gold, Definita enables you to tell your story with intention and purpose to ensure your business stays at the top of mind of all your stakeholders. Definita focuses on developing the right message for the right audience while always staying clear on your position in the market.
From day-to-day communication with key stakeholders to press conferences and major news stories to crisis strategy and communication, who say you are in the market directly impacts how people relate, and buy from you. With a Definita Message in a Cluttered Marketplace, you will get the results you desire.

Definita's Favorite Tool Kit:


This PR Course digs deep. We start by identifying your brand story. Then, we go all the way into who you are, your goals, your authentic self, and find the key elements that create a relatable brand story. From there, you learn how to tell your story to the right people at the right time so that they remember you, tell others about you, and of course, buy from you.
The entire program is crafted from Arden McLaughlin's decades of experience in public relations needs.
Take Me There!

What Our Clients Say


"Arden helps me simplify my personal and
On-Purpose brand"

Kevin W. McCarty
The Professor of On-Purpose

Make PR Your

Top Sales Lead Generator