IN THE NEWS
Definita gets the honor to work alongside powerful brands to help tell their stories through successful media outlets- Find our clients in the press below.
MOTIVATION FOR BLACK ENTREPRENEURS
"Veronica Southerland said that Brewer becoming the CEO of a Fortune 500 company will insight more influence and approval for people of color (specifically women) to earn consideration more often."
IV HYDRATION THERAPY GAINING POPULARITY IN CHARLOTTE
"When you walk into Flo Hydration & Wellness, you get the feeling you’re at a spa, but at this “spa” you’re greeted by a nurse practitioner."
WHY CLUBHOUSE APP IS THE NEXT BIG THING IN PR
"Clubhouse is an incredible avenue to gather while also learning and growing. It gives listeners the opportunities to get directly involved with experts. Plus, hair & makeup is NOT required."
CHARLOTTE'S FIRST BLACK FEMALE-OWNED LUXURY SALON
"During the COVID-19 pandemic, many salons lost revenue due to safety restrictions limiting stylist’s ability to double-book clients. But that wasn't the case at Stevenson’s Skye Salons."
MOTHERS ARE STRUGGLING. NEW DOCUSERIES COULD HELP.
"George gathered the same team of experts and put them to work helping a group of Charlotte-area moms. The result is a docuseries called “emPOWER”."
CANCER PATIENTS AND COVID-19 PANDEMIC
"In NC and across the county, cancer patients and their doctors have navigated an unprecedented public health crisis while fighting cancer at the same time. A task that has not been easy."
WHAT WILL PUBLIC RELATIONS BE LIKE IN 100 YEARS?
"One hundred years from now, those of us who have stayed focused on our clients and their needs will serve as the heroes who were able to keep PR pure."
TRENDSETTER TO KNOW: YASMIN TAJIK
I’m inspired by… "those who face dramatic challenges, and have the resilience to overcome and succeed. I’ve seen these examples over and over again in the stories that I tell through my photography."
SHASSITY STEVENSON OPENS SKYE SALONS
"...she decided to attend Aveda Institute while she waited to hear about her medical school applications, which was convenient since she lived on the same street as the cosmetology school."
NEW TO THE STREET: REVITALUX MED SPA
“…Owned by Fátima Francesa, this facility’s services include IV hydration to improve immune defense or provide PMS relief, as well as injection shots to boost everything from metabolism to energy.”
MARKETING TIPS FOR SMALL BUSINESSES AS STAY-AT-HOME ORDERS START EASING
“Yes, we are slowly beginning to open up our country and it's so exciting! But, we do not know when we may need to go back into Quarantine, so be prepared…”
WE’VE DITCHED THE TIES AND THE HEELS: THE COVID EFFECT OF WORK FASHION IN CHARLOTTE.
“High heels? No thanks. Pants with zippers? So 2019. In the age of quarantine and remote working, comfort is king in the Queen City…”
CANCER DOESN’T STOP FOR COVID-19: ONCOLOGIST SAYS DON’T PUT OFF SCREENINGS DURING A PANDEMIC
“Charlotte oncologist, Dr. Justin Favaro, says getting back on track with regular exams should be a priority.”
COUNTY LEADER FOCUSES ON BETTER OUTCOMES FOR LONG-TERM CARE FACILITIES
“Harden told fellow commissioners that she understood the county doesn’t regulate long-term care facilities, but she said her south Charlotte district has the most of any area of the county.”
‘TALKING ABOUT RACE IS UNCOMFORTABLE. BUT NECESSARY.’ BAKARI SELLERS TELLS US WHY
“For most people, writing a memoir at age 35 would be a very short endeavor, but Bakari T. Sellers is not most people….”